Written Works

▶Articles

Personal Blog (618):

MarketingProfs:

Sellion (5):

Sustainable Brands (16):

▶Interviews

Sustainable Brands:

▶Brand Identity

Sellion:

Healthy brands deserve special care. We are a group of professionals that since 2001, have applied our expertise in developing new products and successfully bringing them to market. No matter where you are in your product life cycle, we would like to listen to your story and see if we can build you a custom development, marketing, or distribution solution that fits your needs.

Sustainable Brands:

Join the most forward-looking business thinkers, brand strategists, sustainability executives and designers who are working together to create new ways to leverage environmental and social innovation to build business and brand value.

▶Descriptions

Shonfelds:

Great for parties, gifts, and use in the home bar, our assortment of drink mix items are sure to make any occasion an event to remember. Come see our Kahlua, Sauza, Malibu, and Beefeater branded barware.... With summer just around the corner, we’ve designed for you a fantastic new line of tasty bbq and grill sauces, seasonings, and accessories perfect for father’s day and family get togethers.
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Inspired by a touch of class within the comfort of your own home, this line exudes pleasure...be it for sheer relaxation or the unconscious confidence that you’re looking and feeling your best.

Sustainable Brands, Interview:

Chocolate Production in Ghana with John Scharffenberger
What’s better than tasting high quality, great tasting chocolate? Knowing that the cacao farmers are doing well too. John Scharffenberger discusses in this interview with SLM’s Mario Vellandi, the work that he does with the Gates Foundation in Ghana to improve farming methods, production yield, and quality. Additionally, he talks about the current situation in the marketplace of confectioners and farmers at last working more closely together, how the produced chocolate is largely unknown to children in these countries or not as widely available as one might think, and what he sees as the future issues to be addressed in farming and sustainable development.

▶Promotional Copy

Sustainable Brands, Digital Learning:

Designed to get you building stronger and more successful brands. Participants learn from some of the world’s top sustainable business and design consultants how to “Observe, Re-Design, Measure, and Communicate” on the path to market leading brands. In an hour a day along with questions and answers, over lunch or in the comfort of your home evenings, you and your teams can gain a solid grounding in the core disciplines needed for moving successfully into the new age of sustainable business. Course sessions are available on-demand, so you can catch them all on your own time.
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You’ve just watched Highlights from the Sustainable Brands Boot Camp Series... Taught by leading experts in a variety of business and design topics. Available live and on-demand. http://bit.ly/sbbootcamp Memberships offer all-access digital learning passes, in addition to attending our yearly conference in June. Learn more at: http://bit.ly/sbmembership

▶Advertorial

Sustainable Brands, LinkedIn Announcement:

On Connectedness and the Power of AND
Greetings Sustainability Aficionados,
Springtime is nigh up on us. A ripening time for the seeds we’ve planted. An opportunity for us to drive further in our endeavors; Striving to achieve both the planned and expected, and tackle the challenges that lay before us.

I’d like to abstain this week from cheerfully sharing some of the latest stories from around the web, and take some time to reflect on connectedness and the Power of AND.

We are a community with an affinity toward positive change - whatever form that may take. Be it in sustainability or CSR - In some way through our gifts in observing, re-designing, measuring, or communicating, we aim to make this world better for ourselves and everyone else.

Naturally, we cannot learn or accomplish much simply on our own. The path that led us here included some amazing people that have inspired us, and forged our attitude of what We can Be and Do. And the circle is widening thanks to new forms of social networking opportunities, both online and through gatherings like our Sustainable Brands event and professional meetups.

At large, it’s about connecting organizations together into collaborative partnerships for change. Sustainable and Resilient Change. That which addresses potential improvements in our products, services, processes, management, and organizational culture. That which results in enhanced brand value, business profitability, and social & environmental prosperity.

That is the Power of AND
That is the promise of applied Systems Thinking
The only way we can excel forward - faster...
Because we recognize that change comes from within and without
And this community is here to help
What say You?
By clicking through to this discussion on LinkedIn, I invite you to share your thoughts on this subject (please do!)

▶Press Releases

Sustainable Brands:

BURLINGAME, Calif., March 25 /PRNewswire/ -- Sustainable Life Media announces Season 2 of its Sustainable Brands Boot Camp, this round, an 8 session online course in sustainable business & design. Starting Friday April 2nd and running thru May 21st, the course is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world’s top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Wal-Mart, UPS, HP, Unilever and Kraft, among many others.

Designed for executives and managers seeking to understand how to identify and respond to today’s market demands around improving the environmental and social impact of business, the course follows a 4-step prescription for building the better brands of the future: “Observe, Re-Design, Measure and Communicate.” Sessions are designed to fit a lunch hour and are also available on demand. New sessions are added weekly which students may join live or as it fits their schedule. With a commitment of 8-12 hours, participants will gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business. Speakers and topics include:

  1. Understanding Ecological Overshoot, with Susan Burns of Global Footprint Network
  2. Sustainable Packaging Design Strategies, with JoAnn Hines
  3. Three Strategies for Managing Extended Producer Responsibility, with Seetha Coleman-Kammula of SimplySustain
  4. Getting Started and Keeping Going on the Path to Better Brands, with Asheen Phansey of Babson College
  5. Green Chemistry’s Potential Impact, with Leonard Robinson of the California Department of Toxic Substances Control
  6. Design Tools for Sustainability, with Terry Swack of SustainableMinds
  7. Sustainability Reporting: Methods & Measures with Elaine Cohen of BeyondBusiness
  8. Effective Communications for Social Entrepreneurs, with Cheryl Heller

For the full program guide, schedule, and speaker bios, please visit:
(URL link)
Be sure to join the conversation and community at:
LinkedIn - http://bit.ly/SB-LinkedIn
Twitter - http://twitter.com/SLMCommunity

About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit:
(URL link)

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