Digital Marketing

Multiple Sectors

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Summary

Here I helped clients by building websites, producing video for content marketing, and writing. Secondly, I became a prolific blogger, drew prize-winning infographics, and was a guest speaker to university students.

Design / Tech

Code:

  • HTML
  • CSS

CMS:

  • Wordpress

Design:

  • Illustrator

Web Development

Sellion is a product development agency that needed a new website. First I sought to better understand their business through multiple interviews. Then I created design mockups, wrote 5 articles for content marketing, and worked with a development partner to implement the site design with a CMS.

Alan Webber, co-founder of Fast Company Magazine, wrote a business book and wanted help in both promoting it on social media and interacting with readers. I created a Facebook Page for him with a customized banner and added custom tabs and features to meet his needs.

Video

Gravity Summit was a conference on social media for business leaders. I filmed 7 speaker presentations and edited them for online promotion.

MTS was a nonprofit that created a standard for sustainable building products. I filmed a 4-hour training session and distributed the video segments online.

Jamie Welsh is a consultant for socially responsible business. To better explain the value of her work via content marketing, I produced 4 videos on related topics and distributed them online.

Mary Hunt was a building consultant involved with a new Los Angeles community college campus. I helped her produce private presentation videos she could easily distribute to stakeholders.

Writing

Opportunity Green was a conference on sustainable business and society. I was hired to conduct interviews and write website content, speaker titles, descriptions, and bios.

Activities

  • Blogged at Melodies in Marketing with 618 posts.
  • Learned information architecture, UX design, and video production.
  • Participated in marketing book clubs and tech meetups.
  • Won a conference ticket for creating this infographic on word-of-mouth communications
  • Was a guest speaker to university students on social media marketing.